The Society for Experiental Design

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A panel event exploring the role of Experience Design across disciplines
What (really) is Experience Design?  

What does Experience Design mean to you? As creatives, we are always designing with a purposeful meaning or experience in mind, but how does that translate across different design disciplines? 

What Experience Design Means Across Different Design Disciplines
On Friday, October 12th, join Andrew LeVasseur, Chairman of the Experience Design program at VCU Brandcenter, and a diverse panel of design professionals as they dive deep to explore the role of Experience Design in their work; from purpose through process and outcomes.

Continue the conversation after the panel with a networking happy hour at Triple Crossing Brewing. First drink is on us (for those 21 and up)!

Hosted by the Richmond chapter of the Society for Experiential Graphic Design, this event invites professionals from within and outside the experiential-design community to share their thoughts, ideas and experiences on what Experience Design means to them.

Andrew LeVasseur, Chair of the Experience Design program at VCU Brandcenter

Clive Roux, CEO of The Society for Experiential Graphic Design (SEGD)
Maggie Thacker, Director of Marketing and Bus. Dev. at Eskew+Dumez+Ripple
Rob Winstead, Principal at VMDO Architects and President of the Central VA AIA
Tasha Dean, Head of Production at The Martin Agency
David Murray, VP of Product Design at WillowTree

Date + Time
Friday, October 12, 2018
Panel 2:30-4:00 PM
Networking Happy Hour 4:00-5:30 PM

VCU Brandcenter Lecture Hall
103 S Jefferson Street
Richmond, VA 23284

You don’t have to be a member of SEGD to attend the event, it is open to the entire design community and those interested in Experiential Graphic Design. To learn more about SEGD visit

Space is limited and a ticket is required, to register for this free event please RSVP below.


By AIGA Richmond
Published October 13, 2018