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Account Manager

45001668

907 Floyd Avenue, VCU Main Campus, Virginia, United States, 23284

Communications

Staff

VP Enterprise Mktg and Comm MBU

Advertising Summary:

Unit: VP Enterprise Mktg and Comm MBU

Department: University Marketing

Duties & Responsibilities:

Virginia Commonwealth University’s Enterprise Marketing and Communications (EMC) team is seeking an experienced and collaborative account manager to serve as a liaison between internal university partners and the centralized marketing division. Reporting to the director, strategic account management and media, the account manager will oversee integrated marketing projects from intake through execution, ensuring alignment with VCU’s brand, strategic priorities, timelines and budgets.

This role is ideal for a highly organized communicator who thrives in a complex, fast-paced environment and is passionate about supporting a mission-driven institution through effective marketing and storytelling.

Key Responsibilities

Partner Management

Build quality, long-term relationships with university partners
Proactive and responsive communication
Advise the partner on relevant strategies, creative approach and tactics in partnership with the EMC leadership team
Oversee the annual marketing plan for the partner, incorporating annual key dates, events and milestones

Strategy

Ensure projects are aligned with enterprise goals and brand strategy

Research key marketing trends, audience insights and communications platforms that inform the creative, media and tactical strategy
Write briefs that define goals and specifications for effective creative and tactical execution

Project and Budget Management

Oversee stakeholder feedback ensuring strategic consistency and timely delivery
Work with project manager and EMC stakeholders to determine necessary resources, fees, vendor costs and schedules to meet or exceed partner expectations
Track and manage budget

Other duties as assigned

Work Expectations
This is a hybrid role.

Qualifications:

Minimum Qualifications

2-3 years in account management in higher education, healthcare or other large, complex organization
Excellent customer service skills with strong ability to collaborate with internal and external stakeholders
Solid working knowledge of digital/social media platforms
Familiarity with media strategy and buying, including broadcast media
Knowledge of print and production processes
Ability to juggle multiple tasks, deadlines and budgets
Experience translating stakeholder needs into actionable and prioritized plans that align with organizational priorities and brand
Demonstrated ability to work in and foster an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU.

Preferred Qualifications

Bachelor’s degree in marketing, advertising, communications or equivalent work experience

Salary Range: $55000 – $65000

Benefits: All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.

FLSA Exemption Status: Exempt

Hours per Week: 40

Restricted Position: No

ORP Eligible: No

Flexible Work Arrangement: Hybrid

University Job Title: 13221N – Communications Specialist 1

Submission Date 03/30/2026

Content Creator

Open Position | Contract
Richmond, VA | Hybrid

About Us

Dotted Line is an award-winning, strategically inspired creative agency that focuses on three core areas: brand, creative, and content. Our growing roster of national and regional clients have one thing in common: each is a highly ambitious company looking to drive sustainable growth. To support their ambitious goals, we hire top performers across creative, advertising, and communications.

Recognized as a top place to work in Virginia, Dotted Line is a values-led organization, driving our commitment to our clients, the work, and one another. Our team members love working here because of our clear vision, strong culture, collaborative process, investment in personal and professional development, and transparent communications. Visit us at www.dottedline.agency to learn more about our team and approach.

About You

You are a trend-obsessed, fast-moving creator who lives on the pulse of what’s happening now. You don’t just consume social media; you understand the mechanics of why a video works and how to translate retail products into viral-worthy organic moments.

You thrive in the “scroll”—spotting a sound, a format, or a meme before it hits the mainstream and knowing exactly how to pivot it for a brand. You take pride in your ability to pick up a camera (or a phone), capture the right angles, and edit with a rhythm that keeps people watching. You are a self-starter who values speed without sacrificing quality, and you’re eager to show how organic content can drive real results in a fast-paced retail environment.

Specifically, you:

Have a diverse portfolio that showcases a strong eye for aesthetics, storytelling, and retail-focused organic content.
Are an expert in short-form video platforms ( Ex. Reels) and native editing tools.
Possess a deep understanding of current trends and the ability to execute on them with an “hour-to-hour” mindset.
Are comfortable working in a retail-heavy environment where product features and aesthetic displays are key.
Thrive on feedback and collaboration, working directly with a Social Media Supervisor to hit tight deliverables.
Are motivated by the challenge of high-volume content creation and quick-turnaround deadlines.
Bring a proactive, “get it done” attitude to every shoot and edit.

About the Job

As a Freelance Content Creator, you will be the engine behind our organic social presence. This role has the opportunity to turn into a full-time role where you will start by proving your rhythm and creative flair, with the goal of transitioning into a permanent member of our team. You’ll work hand-in-hand with our Social Media Supervisor to turn high-level strategies into thumb-stopping content. From on-site retail shoots to rapid-response trend captures, you’ll ensure our brand is always part of the conversation.

In this role, you will:

Conceptualize, shoot, and edit high-quality organic content for Meta platforms.
Monitor social trends daily and pitch ways to integrate retail products into relevant cultural moments.
Execute quick-turnaround content requests, moving from strategy to “final deliverable” with efficiency.
Work directly with the Social Media Supervisor to ensure all content aligns with brand voice and campaign goals.
Manage your own workflow to meet deadlines.
Stay organized with assets, ensuring all raw and edited files are delivered according to team standards.

Desired Experience

2+ years of experience creating content for a brand, agency, or high-growth personal channel.
A portfolio or social handle link that demonstrates your skill in lighting, framing, and rhythmic editing.
Proficiency in CapCut, Canva, or similar desktop editing suites.
Proven ability to work under tight deadlines in a high-volume environment.
Strong communication skills and the ability to take creative direction and run with it.
A background in or passion for the retail industry is highly preferred.

If interested, please send your resume to emma@dottedline.agency.

Submission Date 02/05/2026

Xponent 21 – Senior Account Strategist

About the Role

Are you a digital strategist who thrives at the intersection of business consulting, marketing innovation, and performance-driven campaigns? Do you have deep SEO expertise, a passion for emerging tech like AI, and a sharp eye for how to integrate video, content, and paid media into unified digital strategies?

Xponent21 is seeking a Senior Account Strategist to lead client engagements, shape full-funnel marketing strategies, and help mid-market businesses accelerate growth through intelligent, forward-thinking marketing.

In this hands-on, client-facing role, you’ll uncover business opportunities, shape brand and marketing strategies, and lead cross-functional teams in executing impactful, insight-driven campaigns. We’re looking for a strategic thinker who can translate complex challenges into bold, measurable action plans, and roll up their sleeves to bring those plans to life alongside the team.

Responsibilities

Lead strategic engagements by conducting discovery, research, and insight development to shape brand, marketing, and communications strategies.
Build strong relationships with clients, acting as a proactive, reliable strategic partner who drives confidence and long-term value.
Conduct market, audience, and competitor research to inform business planning, content strategy, and digital campaign development.
Guide clients in defining target audiences, mapping customer journeys, and aligning messaging to each stage.
Translate insights into actionable strategies that align with business objectives and audience needs.
Develop integrated digital marketing programs that may include SEO, content marketing, paid search, email marketing, and video content strategy.
Present strategies and campaign recommendations that align with client goals and demonstrate business impact.
Ensure strategic initiatives are delivered on time, within scope, and aligned with client goals, partnering with internal teams to manage timelines, budgets, and communications as needed.
Analyze account performance, identify growth opportunities, and adjust plans as needed to meet or exceed targets.
Prepare performance reports and lead regular client check-ins to review results, gather feedback, and align on next steps.
Collaborate with internal teams to ensure effective execution of strategies, alignment on performance metrics, and consistent reporting across all touchpoints.
Actively contribute to a collaborative, cross-functional team environment by sharing ideas, owning your part of the work, and supporting the success of others.
Contribute to the team’s ongoing integration of AI SEO techniques, including generative content planning, intelligent keyword strategies, and data-informed content optimization.

Skills Required

5+ years in external account strategy or client services roles with strong strategic responsibility.
Previous experience in an agency or consultancy environment, with exposure to a wide range of client challenges, business models, and digital needs.
Proven success developing and implementing SEO strategies across all dimensions, including technical SEO (with working literacy in HTML/CSS), content optimization, link building, and local search.
Hands-on experience with Google Ads and paid media strategy within a broader digital marketing ecosystem.
Deep understanding of digital channels including organic search, paid search, social media, email, and video — with applied knowledge of CRO methodologies and marketing analytics.
Familiarity with integrating AI SEO approaches, such as using large language models (LLMs), generative tools, and AI-informed keyword or content workflows, with a demonstrated interest in learning and applying emerging techniques.
Experience with analytics and reporting platforms such as GA4, Looker Studio, Semrush, or SE Ranking.
Exceptional client communication and presentation skills; ability to distill complexity into clear, persuasive messaging.
Strong writing and documentation skills for strategy plans, briefs, and performance summaries.
Confidence in leading senior-level client conversations and adapting strategies based on performance insights and evolving needs.
Proven ability to collaborate with creative, development, and client services teams to bring integrated strategies to life.
Demonstrated interest in emerging technologies and digital trends, especially the application of AI in marketing strategy, with a desire to lead clients into the future of digital performance.

Desired Skills/Bonus Points (Not Required, But Valued)

Background in B2B marketing or experience serving mid-market clients across diverse industries.
Understanding of customer journey strategy and marketing funnel design for mid-market businesses.
Experience developing or guiding video content strategy as part of broader campaign planning.
Experience leading or collaborating with creative and development teams to bring campaigns and websites to life.
Ability to mentor junior strategists and contribute to a culture of shared growth and accountability.
Familiarity with CRM systems and marketing automation platforms (e.g., HubSpot).

Apply Now: https://xponent21.com/digital-marketing-agency-careers/#apply

Xponent 21 – Full Stack Web Developer

About the Role

Are you a versatile developer who enjoys solving complex problems across the full web stack, from front-end UX to back-end integrations and infrastructure? Do you value clear communication, thoughtful execution, and building systems that actually work in the real world?

Xponent21 is seeking a Full Stack Web Developer to support a wide range of client projects across marketing, web, and growth initiatives. You’ll work primarily with WordPress (including Theme.co Pro), while also contributing to projects on platforms like Shopify, Webflow, React-based sites, October, Contentful, and other modern frameworks and CMSs.

This role is ideal for a developer who is not only technically capable, but highly communicative, reliable, and proactive — someone who keeps stakeholders informed, flags blockers early, tracks time accurately, and takes pride in delivering high-quality work on deadline.

You’ll collaborate closely with Account Strategists, designers, and content teams, and play a key role in integrating third-party tools, automations, and AI-assisted workflows into client websites and systems.

If you enjoy variety, value transparency, and want to work with a team that respects strong development practices, we’d love to hear from you.

Responsibilities

Develop, maintain, and enhance websites across multiple platforms, with a strong emphasis on WordPress and custom development (Theme.co Pro experience a plus).
Implement front-end and back-end functionality with a focus on performance, security, scalability, and usability.
Build and maintain custom integrations with third-party tools, including CRMs, marketing platforms, analytics tools, and automation services.
Perform DNS configuration and domain-related updates, including hosting migrations and environment setup.
Collaborate with strategists, designers, and content teams to translate requirements into reliable, well-documented technical solutions.
Communicate clearly and proactively about task status, timelines, blockers, and dependencies — especially when additional information, access, or time is needed.
Log time accurately and consistently for all work to support ad hoc and project-based billing.
Troubleshoot bugs, performance issues, and integration challenges across development and production environments.
Support ongoing website maintenance, updates, and technical optimizations.
Follow established workflows using tools like Asana, Freshdesk, Slack, and Git-based version control (e.g., GitHub) to ensure smooth collaboration and delivery.
Explore and experiment with AI tools and workflows relevant to development, automation, and efficiency improvements.
Participate in quality assurance reviews to ensure all work meets client and agency standards.

Success in this role will be measured by technical quality, reliability, communication clarity, on-time delivery, and accurate time tracking.

Skills Required

3–5+ years of experience as a full stack or web developer.
Strong experience with WordPress development, including custom themes and plugins (Theme.co Pro familiarity is a bonus).
Proficiency with HTML, CSS, JavaScript, and PHP.
Working experience with Git-based version control in collaborative development environments (e.g., GitHub).
Experience supporting or contributing to sites built on platforms such as Shopify, Webflow, React, October, or Contentful.
Comfort with DNS management, hosting environments, and deployment workflows.
Experience integrating third-party tools, APIs, CRMs, and marketing platforms.
Working familiarity with marketing analytics, including Google Analytics, conversion tracking, and marketing pixel implementation.
Strong problem-solving skills and the ability to think analytically to diagnose issues and optimize solutions.
Proven ability to communicate clearly and proactively, including providing status updates and escalating blockers early.
Excellent organizational and project management skills, including accurate and consistent time tracking.
Ability to work independently while collaborating effectively in a fast-paced, client-driven environment.
High level of reliability, responsiveness, and follow-through.
Excellent written and spoken English communication skills.

Desired Skills/Bonus Points (Not Required, But Valued)

Experience working with WooCommerce and associated extensions.
Familiarity with conversion rate optimization (CRO) concepts and implementation.
Experience with automation tools such as Zapier or Make.
Background working in a marketing agency or client services environment.
Experience with performance optimization, security best practices, and accessibility standards.
Interest in AI-assisted development tools and emerging workflows.
U.S.-based or East Coast–based candidates strongly preferred.

Apply Now: https://xponent21.com/digital-marketing-agency-careers/#apply