Richmond Region Tourism – Public Relations Manager
Richmond, VA 23219
Posted: 01/19/2026
Employment: Full-time, Exempt
Pay: $60,000.00 – $65,000.00 per Year
Department: Marketing
Experience: Mid-Level
Job Description
JOB SUMMARY:
The Public Relations Manager at Richmond Region Tourism is responsible for the strategy, collaboration, execution and measurement of PR & Media Relations campaigns with the goal of increasing visibility, generating earned media coverage, and positioning the Richmond Region regionally, nationally and internationally as an attractive, welcoming, thriving, accessible, diverse, and active destination for travelers, businesses and the community.
MANAGEMENT FUNCTIONS
Public Relations & Media Relations
Content Development including Annual Visitors Guide
Media Monitoring, Analysis and Reporting
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
Media Relations
Build and maintain relationships with domestic and international media and influencers as well as community partners from attractions, hotels, restaurants and meeting spaces
Respond to domestic and international leisure travel media inquiries and monitor media leads
Plan and host media events, FAM (“familiarization”) tours, and activations that show what the Richmond Region has to offer
Conduct regular meetings with media in target markets
Develop itineraries with regional/industry partners, arrange travel plans, and execute on-site hosting and logistics for visiting media
Contribute to the development and execution of annual public relations strategies aligned with organizational goals and marketing priorities
Serve as liaison with Virginia Tourism Corporation (VTC) to keep their PR/Content team abreast of Richmond Region news and to collaborate on domestic and international travel media initiatives
Work with VTC and other entities to execute international media outreach strategies and provide relevant content for international media pitches
Represent Visit Richmond VA at applicable industry events and travel media tradeshows such as the Mid-Atlantic Tourism PR Alliance (MATPRA) Media Marketplace and the U.S. Travel Association’s IPW
Support community partners by providing them with media exposure
Content Development and Reporting
Lead the planning, production, and execution of the annual Richmond Region Visitors Guide, managing all phases of development including coordination with an external publishing/design vendor; developing, writing, and editing editorial content; sourcing and securing photography; ensuring accuracy, consistency, and adherence to brand standards; managing timelines, approvals, and revisions; collaborating cross-departmentally to align messaging and priorities; and overseeing final production and distribution readiness.
Write and distribute content for press releases, pitches, articles, fact sheets, itineraries and other media/promotional materials
Create and assemble press packets and welcome packages
Consistently produce quarterly media e-newsletters and support production of monthly consumer e-newsletters
Monitor, measure, analyze and produce reports of PR/Media KPIs including published stories, media pitches, share of voice, and reach using media monitoring software
Manage media section on the website at VisitRichmondVa.com
Maintain and update media contact list in the CRM system
Collaborate with the digital marketing team to amplify earned media and PR initiatives across owned and social channels
Other Responsibilities
Coordinate with appropriate staff on sales, group tour, sports and convention services inquiries as well as community outreach and promotion
Collaborate with the marketing team and other departments on campaign development and content marketing strategy
Support the organization’s consumer marketing sponsorships, partnerships and promotions
Represent the organization on relevant boards and committees and provide consultation for tourism industry events held in the Richmond Region (ie MATPRA, BMTC)
Support and attend Richmond Region Tourism annual events, providing on-site assistance, coordination, and communications support
Assist with editing and proofreading tasks
SKILLS PREFERRED:
Excellent writing, editing, proofreading and overall communication skills
Knowledge of the current media and travel & tourism landscape
Experience with media and public relations
A professional network that includes connections with regional and/or national media, freelance writers and influencers as well as RRT community partners who represent attractions, hotels, restaurants and meeting spaces
Experience using media monitoring, CRM, and content management systems to track outreach, coverage, and performance
Proven hospitality and interpersonal skills, travel planning, project and budget management skills
Ability to be creative, resourceful, and self-motivated
High-energy, outgoing personality with flexibility to adapt to changing priorities and schedules
Demonstrated ability to meet deadlines, multi-task and remain organized under pressure
ESSENTIAL EDUCATION / EXPERIENCE PREFERRED:
BA/BS degree or equivalent vocational/technical training
Minimum 2 years of experience including demonstrated skills and success in media relations/public relations, communications, copywriting, creative writing, influencer collaborations, and/or writer engagement
PHYSICAL DEMANDS:
While performing the duties of this job, the employee will be required to:
Walk, sit, bend and squat
Talk and hear
Grab, pull or bend items
Lift and/or carry up to 20 lbs.
View items at a close and distant range
Sit, walk and stand for extended periods of time
Use computers for extended periods of time
Must be able to travel by airplane and operate a vehicle
WORKING CONDITIONS:
Position is a mid-level management role. Position includes some weekend and evening hours as needed to host visiting media, represent the destination at out-of-town consumer activation events, industry events and trade shows, and some overnight travel for media visits and deskside appointments. Position may require access by direct supervisor, CMO, CEO and senior staff at any time, monitoring email and media activity after hours and on weekends. Requires use of personal vehicle and a valid driver’s license. Position must represent the organization with professionalism and integrity at all times. This job description outlines the general responsibilities and requirements for the stated position and in no way is an exhaustive list. The company maintains the right to assign or reassign responsibilities to this position at any time.
Heated and air-conditioned office environment. Noise level is usually low to moderate.
Note: Job Descriptions are not exhaustive lists of all skills, responsibilities, or efforts associated with a job. They reflect principal job elements essential for performing the job and evaluating performance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Richmond Region Tourism is committed to the principle of Equal Employment Opportunity (“EEO”) and to providing a work environment free from bias, discrimination or harassment.
Company Description
Richmond Region Tourism is the Region’s primary destination marketing organization. Richmond Region Tourism (RRT) welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers to our Region. A nonprofit organization, RRT offers a comprehensive array of information and services to assist the hospitality industry in benefiting from the powerful economic engine that is tourism. The organization is committed to the principle of Equal Employment Opportunity (“EEO”) and to providing a work environment free from bias, discrimination, or harassment.
Mission
Share a passion for the Richmond Region with the world.
Vision
As a thriving community, the Richmond Region is known for being inclusive and welcoming to all.
About Us
As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work, and play.
We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region.
We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience.
We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful.
We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation.
We do all of this through a lens of diversity, equity and inclusion.
Values
At Richmond Region Tourism, our people are our biggest asset. Our internal cornerstones define our organizational culture and provide a road map for engaging with our community in making the Richmond Region welcoming for all.
Passion: Intense enthusiasm for our community and its people
Inclusiveness: Deep commitment to equity and community engagement to advance, develop and sustain the Region
Integrity: Dynamic culture built upon trust, honesty, and credibility
Innovation: Leading-edge work that is rooted in creativity and transformational for the Region
Stewardship: Ambassadors of our destination’s development, image and reputation
Courage: Doing the right thing and upholding our values
Hybrid Work Life – ability to work a hybrid schedule which is a blend of in the office and remote work, but must reside in the Richmond Region.
Medical, Dental and Vision Insurance
Life Insurance
Short-term and Long-term Disability Insurance
401(K) with Company Match
Direct Deposit
Bereavement Leave
Parental Leave
Paid Holidays
Paid Jury Duty
Paid Parking (downtown Richmond location)
Vacation and Sick Time
Health Savings Account
Flexible Spending Account
Submission Date 01/13/2026
Description
FIVE19 is seeking an experienced and talented Art Director to join our growing team. As an Art Director, you will be responsible for leading and executing the artistic direction of marketing and advertising campaigns. Working closely with our creative team, you will use your exceptional visual and conceptual skills to develop and execute creative solutions that meet our clients’ needs. This is a dynamic role that requires a proactive and creative individual who can effectively manage multiple projects at once, communicate ideas clearly, and work collaboratively to achieve team goals. Please submit a link to samples of your best work. No phone calls please. FIVE19 is based in Richmond, VA and candidates must be willing to work on-site in our office located in The Fan. Free private lot parking is available.
Responsibilities
Generate unique concepts and designs that promote each client’s brand position and identity with a focus on how they align with the client’s strategic goals, with minimal supervisor
Work with leadership, operations and the creative team to evolve creative processes, manage design systems productivity, and culture while maintaining consistency and a high level of execution
Oversee multiple projects, maintaining a high level of accuracy, quality, and impact
Work closely with clients to understand their vision and ensure its successful translation by the design team
Leverage a strong, strategic point of view to provide clear direction and promote conceptual thinking
Lead effective client presentations that create excitement and demonstrate how the creative delivers on the strategy.
Solid understanding and demonstration of user-centered design principles
Lead and collaborate in teams composed of designers, developers, copywriters and other creative partners such as photographers and video production teams
Provide creative feedback and critique as part of team and client reviews
Partner with the account team to develop innovative solutions to our clients’ needs
Meet all scheduled deadlines
Stay up-to-date with industry trends and creative technologies
Requirements
Bachelor’s degree in graphic design, advertising, or a related field
At least 5 years of experience in art direction or a similar role in an agency/firm
Strong portfolio that includes direct mail, light campaign designs or concepts, brochure, social media posts, website design
Front end web design principals are required, HTML skills are a plus
An uncanny ability to translate business goals into compelling designs
Creative problem-solving and presentation skills
Excellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines in a dynamic and fast-paced environment
Experience sharing strategy, principles, and best practices behind design choices
Highly proficient in Adobe Creative Cloud, Figma, Microsoft Suite, Miro and other design/video/collaboration tools
Exceptionally organized, with a keen eye for detail
Experience working with and enforcing brand standards
Experience managing creative projects with clients and/or stakeholders
Benefits
FIVE19 is committed to ensuring equal employment opportunities for all and investing in our people with a comprehensive and competitive benefits package:
Medical, dental and vision insurance
Employee assistance program (EAP)
PTO and sick leave, in addition to 8 paid Agency holidays
401(k) retirement plan, pre-tax and Roth, with company contributions
Profit sharing plan
Pet Insurance
Short-term and long-term disability insurance
Life insurance
FIVE19 fosters a culture of work-life balance, inclusion and diversity.
Description: Full-time Position (Charlottesville, VA). Fully remote, though East Coast/EST is ideal. Overview: Watermark Design is an award-winning branding and package design studio delivering exceptional artistry. We offer branding, packaging and illustration services for craft beverage and other premium brands. We might be smaller in a small town, but our work isn’t. We have won awards nationally and internationally and many of our clients are nationally recognized names. No shortage of opportunity here. Why join a small studio? You are completely. hands. on. everything. You drive the direction of Watermark. Who Watermark is changes with each new hire – you have the opportunity to actually be a part of decision making. We are looking for a qualified graphic designer to join our team. We look for team members who want to find a long-term home in which they can develop and grow. We are a small studio with a family atmosphere. Our studio is located in Charlottesville, VA in the heart of the mountains.
We respect your nights & weekends We flex as needed – have a doctors appt? Np – we can flex your hours that day. What do we value? Respect, Trust, Positivity, Gratitude, Kindness, and Drive (we are hungry and growing. We aim to be the best, but are humble about it). We also know that our employees are our best asset and they are treated accordingly.
Responsibilities:
Design award-winning work Meet time and budget requirements Work through design problems and develop solutions Illustration and/or hand-lettering skills are a plus Work through production as well
Specific Skills:
Requirements: Passion for design Expert within Adobe suite Well-versed in Procreate Knowledge of printing processes, options and requirements are desired Package Design & Illustration experience is ideal Detail-oriented and thorough Great communication skills, ability to work well within a team atmosphere, good work ethic, can do attitude Ability to work under pressure, change direction when required and work on a range of client projects at the same time Excellent organization and time management skills
Submission Details:
To Apply: No calls please. Send portfolio to info@watermark.design Submissions with no portfolio will not be considered.
