At IBM, one of the world’s largest and most successful companies, we’re on a mission to bring human-centered design to our thousands of product and service experiences. To accomplish this goal, we’ve opened 30 design studios worldwide where designers, engineers, consultants, product managers, clients, and users collaborate to change IBM’s approach to design and to impact humanity in ways that matter and endure.
Most creative professionals are familiar with commonly-practiced design thinking frameworks—but how does design thinking succeed at scale? Our products and services have hundreds of millions of users and affect billions of lives, so we’ve developed our own unique approach. We’re practicing design with a global scope and a level of complexity that has never been attempted before.
In this workshop, IBMer Amber Atkins will introduce you to IBM Design’s approach to design thinking. You’ll engage in an series of activities and learn methodologies that you can immediately implement to improve your own practice. Whether you’re a solo practitioner, an in-house creative, or a studio designer, you will take something away from this deep dive into IBM Design Thinking.
The event will be held on the first floor of the VCUarts Depot in the Center for the Creative Economy. Lunch will be provided to all participants.
Amber Atkins is the Head of Global Talent for IBM Design where her team delivers on a delightful experience. For almost 10 years, she has helped to build communities for creative education and design as the Vice President of Education and Mentorship for AIGA Colorado and now in her role on the Austin board. Amber believes in the power of what a diverse group of humans can do when they challenge one another to think - and then do.