Ellen Lupton: Your Brain on Typography

AIGA Richmond is proud to present Ellen Lupton, curator of contemporary design at Cooper-Hewitt, National Design Museum in New York City and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. An author of numerous books and articles on design, she is a public-minded critic, frequent lecturer, and AIGA Gold Medalist.

How do people respond to the designed environment? When we look at a poster, a website, or a road sign, our brains process information to help us use and understand information. Designers can employ these theories to amaze, delight, and manipulate the eye and mind. From the laws of perception to concepts of narrative, behavior, and how to tell a joke, theories of thinking and communication shed light on how design works. Illustrated with fun and surprising examples of design, Ellen Lupton’s lecture will get you thinking about how we see.

To open up the stage, a select group of university design students will briefly present their work to the audience in PechaKucha format.  The event will end with a book signing of Lupton's recent books Beautiful Users and Type on Screen.


Tickets at the door are an additional $5, so make sure you snag one early!


When & Where
Thu, Mar 19, 2015 6:00 PM - 8:00 PM EDT
VCUarts The Depot
814 W Broad St
Richmond, VA 23220