“Design the New Business” is a film dedicated to investigating how designers and business people are working together in new ways to solve the problems facing business today. The film examines how design service providers, education experts and businesses have incorporated design as part of their core approach. This film is a Zilver Innovation initiative, and was created by 6 students from the Master in Strategic Product Design at the TU Delft in The Netherlands. The film will be followed by a panel discussion led by local design and business professionals.