2021 SEGD M+L Speaker Preview + Richard Poulin Speaks about Rudolph de Harak + Paula Scher Virtual Tour + Wayfinding the Future + Member News

Celebrating our Trailblazing Women in Design

Throughout March, SEGD is focusing our content on celebrating the women trailblazers in our community. Over the next few weeks we will be sharing projects, sessions, and news that supports these themes. View the Collection.

SEGD 2021 Management + Leadership Summit Speaker Preview

Read Time: 1 minute
Just two weeks away, our Leadership + Management event is an opportunity to recharge and rethink our models for the future of our design practices and organizations. Many of our presenters, such as Flavia Sparacino, PhD, have embraced change and are helping us understand the importance as leaders to evolve our methodologies and culture of work. Here’s a sneak peak at her talk on Wednesday March 24th at 3:45pm ET/12:45pm PT.Read More.

Richard Poulin Speaks about Rudolph de Harak

Read Time: 8 minutes
SEGD Fellow, Richard Poulin, is a designer, professor and author. His latest project is a monograph about the life and work of designer Rudolph de Harak (1924–2002), Poulin’s one-time mentor and an unsung hero of mid-century modern design. Titled Rational Simplicity: Rudolph de Harak, Graphic Designer, the upcoming book celebrates and showcases de Harak’s many and varied projects, including his design of “record sleeves, magazine covers, exhibitions, building facades, posters, furniture, corporate identities, pictograms, and even the famous paper shopping bags for the Metropolitan Museum
of Art.”
  Read More.

Virtual Tour: The New York City High Line Reopening and Adapting

Read Time: 1 minute
SEGD is celebrating Women’s History Month by honoring our female Fellows and recognizing their outstanding work. First up is Paula Scher, a partner at the New York design firm Pentagram. In her video presentation from SEGD’s “Wayfinding and Placemaking Now” series, Scher gives viewers a virtual tour of the New York City High Line and speaks about how she and her team adapted the High Line’s iconic graphics when the popular attraction reopened to the public this past July. Read More.

Wayfinding the Future: Fostering human connection

Read Time: 7 minutes
How do experiential designers respond to society’s growing reliance on technology to connect everyone? And how might the design of physical spaces, defining “place,” evolve to meet this challenge? Guest contributor Jessica Finch (Principal at Selbert Perkins Design) explores the future design possibilities and how those possibilities can best foster human connection. Read More.

Luci Creative Welcomes New Senior Exhibit Designer Carrie Moise


Read Time: 1 Minute
Full-service experience design agency Luci Creative is excited to announce the addition of Carrie Moise as Senior Exhibit Designer to its team. Moise joins Luci Creative having spent over 10 years working in museum exhibit design. Read More.

NanoLumens Announces Significantly More Nimble 250mm x 250mm Outdoor LED Digital Wallpaper Topology


Read Time: 1 Minute
NanoLumens, Inc., the award-winning creators of LED visualization solutions announced a new customizable product to their stellar outdoor LED line-up. This newest LED offering from NanoLumens takes lessons from their patented frame-and-skin topology of their award-winning Nixel Series™ and adapts the traditional rugged outdoor LED module.
Read More.

Federal Heath Hits Milestone 120 Year Anniversary


Read Time: 3 Minutes
Federal Heath celebrates its historic 120th year in business on March 25, 2021. In the twelve decades since 1901, the company has grown from introducing the United States’ first electric-powered signs to becoming a trusted leader in all types of interior and exterior signage solutions, interior décor and design, specialty contracting services, and sign and lighting maintenance. Read More.

Industry Event: Climate Designers Party Program


The Climate Designers Party Program is a unique experience that brings designers from all disciplines together under one common cause—to solve our climate crisis. This is an opportunity for creative professionals to take action in their careers, with the skills they already have, and learn how they can put those skills to work in fighting climate change.
Use the code SEGD to get 15% off your All Access pass! Read More.


03.11 Toronto | Colour Speaks

03.17 Raleigh | Adobe XD

03.19 Riga | Design & City

05.06 Boston | Boston City Hall

                    * * * * *

SignAgent March 8
Thanks, @SEGD! We’re excited to sponsor such a great event!Entro March 3

On March 11, join Entro’s Udo Schliemann, Principal Creative Director, and Vedran Dzebic, Head of R&D, for @SEGD YYZ’s session on creating purposeful places though #design intuition and #colourpsychology. Register here: ow.ly/WoOM50DPlrc#graphicdesign #experientialdesign

Design Museum Everywhere March 2
Join us on March 19th for a live #DesignIsEverywhere show on the future of wayfinding with with @SEGD & @selbertperkins bit.ly/3k1R8Zx

2021 SEGD Industry Partners
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When & Where
Wed, Mar 10, 2021 - Wed, Mar 31, 2021
Richmond, VA