Ellen Lupton // Design is Storytelling

Design is Storytelling

Ellen Lupton’s latest book, Design Is Storytelling, shows how designers create compelling experiences that touch people’s minds and emotions. How do we move, act, and respond when we look at a poster, a website, or a road sign? Designers can employ ideas about narrative, behavior, and humor to amaze and delight the eye and mind. This talk is illustrated with fun and surprising examples of design that will help you master the art of narrative.*

*There will be a VIP book signing prior to the “Talk” from 5:30 – 6:15 pm.

Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions include Beauty—Cooper Hewitt Design Triennial (with Andreas Lipps), How Posters Work, and Beautiful Users. Lupton also serves as director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her most recent book, Design Is Storytelling, was published by Cooper Hewitt in 2017. Her next exhibition, The Senses: Design Beyond Vision, opens in April 2018.


By AIGA Richmond
Published February 1, 2018