GRADE 4, Winners of 2007

On March 8, 2007, the Richmond Chapter of AIGA, the professional association for design, held the fourth biennial Greater Richmond Awards for Design Excellence (GRADE) exhibit and awards ceremony. GRADE showcases the best design our region has to offer. This year, there were 324 outstanding submissions and the judges had a daunting task in trying to narrow the field to the 74 entries exhibited ? truly the best of the best.

A record crowd attended the awards ceremony at University of Richmond. The red carpet and paparazzi greeted the attendees as all had fun with our take on the Oscar. Holly Rodriguez, prizewinning copywriter and amateur comedienne, had the audience rolling in the aisles with her take on why nobody understands our profession.

We would be remiss if we did not take every opportunity to thank those that made GRADE possible. This event is the culmination of many hours of hard work donated by our volunteers. In addition, our sponsors continue to support our chapter and our profession through their financial gifts and gifts-in-kind. Thank you to all that help the Richmond Chapter to continue to bring events and programming on the local level.

And now for the winners…

Best of Advertising/Print

Kevin Flores
The Flores Shop
New Identities Salon
Designer: Kevin Flores
Creative Director: Kevin Flores

Best of Advertising/Broadcast

Work Labs
Macy?s Spring Campaign
Creative Director: Cabell Harris
Copywriter: Steve Covert
Account Manager: Leah Muhlenfeld
Producer: Pam Campagnoli
Production Company: Radical Media
Director: Antony Hoffman

Best of Corporate ID Programs/Client Image

Work Labs
Work Labs Letterhead
Designer: Paul Howalt
Creative Director: Cabell Harris
Art Director: Cabell Harris

Best of Collateral Materials

Scout Design
1708 Gallery: Carson Fox Catalog
Designer: Angeline Robertson
Creative Director: Charley Foley
Illustrator: Carson Fox
Copywriter: Joan Markowitz

Best of Logos/Icons/Stationery

J H I
Visual Arts Center
Designer: Ben Couvillion
Creative Director: John Homs

Best of Direct Mail/Direct Response/Sales Promotions

Work Labs
Speechless Conversation Cards POP
Designer: Paul Howalt
Creative Director: Cabell Harris
Art Director: Cabell Harris

Best of Editorial/Publication Design

Work Labs
Kiss & Tell
Designers: Sharon Werner and Sarah Nelson
Creative Director: Cabell Harris
Art Director: Cabell Harris
Account Manager: Leah Muhlenfeld
Production Company: Chronicle Books

Best of Environmental/Exhibit Design

Play
Kelly Redling
FORTUNE: Innovator?s Studio
Designer and Creative Director: Kelly Redling
Photographer: Kaitlin Yapchaian
Copywriter: Patty Devlin

Best of Interactive Media

circle S studio
UMFS Website
Designers: Mark Smith and Jeff Wong
Creative Director: Mark Smith
Photographer: IBID Photography
Illustrator: Jeff Wong
Copywriter: Marty Baker and Mary Ann Neary-Gill

Best of Miscellaneous

Work Labs
Speechless Conversation Cards
Designer: Paul Howalt
Creative Director: Cabell Harris
Art Director: Cabell Harris

Best of Self-Promotion

Firebrand, LLC
Jane Jeffrey and Teresa Rodgerson
Advent Holiday Promotion
Designers: Jane Jeffrey and Teresa Rodgerson
Creative Director: Jane Jeffrey
Illustrator: Teresa Rodgerson
Copywriters: Allan Neal, Jane Jeffrey, various

Best of Posters

J H I
2006 National Folk Festival
Designer: Ben Couvillion
Creative Director: John Homs

Best of Photography

Virginia Living magazine
Robb Sharetg
Heroes of WW II
Photographer: Robb Sharetg
Designer and Creative Director: Tyler Darden

Best of Illustration

Communication Design, Inc.
Robert Meganck
Richmond Magazine: 2005 National Folk Festival
Illustrator: Robert Meganck
Designer: Robert Meganck
Art Director: Jason Smith

Best of Student Work

Julia Melograna
Virginia Commonwealth University
Red Travis
Illustrator: Julia Melograna
Creative Director: Robert Meganck

Judge's Choice

Scout Design (chosen by Steve Hartman)
1708 Gallery: Carson Fox Catalog
Designer: Angeline Robertson
Creative Director: Charley Foley
Illustrator: Carson Fox
Copywriter: Joan Markowitz

Play (chosen by James Early)
Kelly Redling
FORTUNE: Innovator?s Studio
Designer and Creative Director: Kelly Redling
Photographer: Kaitlin Yapchaian
Copywriter: Patty Devlin

Work Labs (chosen by Laurie Churchman)
Speechless Conversation Cards
Designer: Paul Howalt
Creative Director: Cabell Harris
Art Director: Cabell Harris

Best of Show

Firebrand, LLC
Jane Jeffrey and Teresa Rodgerson
Advent Holiday Promotion
Designers: Jane Jeffrey and Teresa Rodgerson
Creative Director: Jane Jeffrey
Illustrator: Teresa Rodgerson
Copywriters: Allan Neal, Jane Jeffrey, various

Awards of Merit:

Advertising | Print

Riddick Advertising LLC
Emily Bauer and Tami LaLonde
Richmond Plastic Surgeons: Fraxel
Designer: Emily Bauer
Creative Director: Tami LaLonde
Copywriters: Emily Bauer and Tami LaLonde

VHDA (Virginia Housing Development Authority)
Brian Thomson and Ann Brown
10 Reasons
Designer: Brian Thomson
Creative Director: Brian Thomson
Copywriter: Ann Brown

Advertising | Broadcast

Work Labs
Snagajob.com: Help Wanted
Creative Director: Cabell Harris
Copywriter: Steve Covert
Account Manager: Leah Muhlenfeld
Producer: Pam Campagnoli
Director: Ty Williams
Production Company: Fiat Lux

Work Labs
Snagajob.com: Right Job
Creative Director: Cabell Harris
Copywriter: Steve Covert
Account Manager: Leah Muhlenfeld
Producer: Pam Campagnoli
Director: Ty Williams
Production Company: Fiat Lux

Collateral Materials

J H I
Visual Arts Center Folder
Designer: Ben Couvillion
Creative Director: John Homs

J H I
Wausau Astrobrights
Designer: Kamal Patel
Creative Director: John Homs

circle S studio
Stewart School Viewbook
Designers: Michelle Davis and Whitney Thomas
Creative Directors: Mark Smith and Michelle Davis
Photographer: Tony Sylvestro
Copywriter: Ed Jones

circle S studio
Norfolk Academy Viewbook
Designers: Mark Smith and Michelle Davis
Creative Directors: Mark Smith and Michelle Davis
Photographer: Tony Sylvestro
Copywriter: Ed Jones

Studio Savvy
Carrie Fleck
Success for Schools Kit
Designer: Carrie Fleck
Creative Director: Carrie Fleck
Photography: Veer stock photography
Copywriter: Kathleen Toler

Work Labs
Kiss Party (Save the Date, Invitation and Ticket)
Designer: Jennifer Owen
Creative Director: Cabell Harris
Art Director: Cabell Harris and Jennifer Owen
Copywriter: Eric Boyd
Printers: Benjamin Franklin Printing, Worth Higgins & Associates
Account Manager: Leah Muhlenfeld

Logos/Icons/Stationery

J H I
2006 National Folk Festival
Designer: Ben Couvillion
Creative Director: John Homs

J H I
Lindsay Eyth
St. Catherine’s Mini-mester
Designer: Lindsay Eyth
Creative Director: John Homs

J H I
Aaron Gibson
RVA Construction
Designer: Aaron Gibson
Creative Director: John Homs

Lizette Gecel
The Sorrell Company
Designer: Lizette Gecel
Illustrators: Lizette Gecel, Ultimate Symbol
Copywriter: Lizette Gecel

RightMinds
RightMinds
Designers: Jennifer Sullivan and Kevin Flores
Creative Director: Carolyn McGeorge

Scout Design
Here
Designer: Angeline Robertson
Creative Director: Charley Foley

Direct Mail/Direct Response/Sales Promotion

Communication Design, Inc.
AIGA Richmond GRADE 4
Designers: Robert Meganck and Kelley Samanka
Illustrator: Robert Meganck

Gain Response Marketing
Payroll Pete Campaign

Editorial/Publication Design

Style Weekly
Jeffrey Bland
24 Reasons to Love Richmond
Designer: Jeffrey Bland
Creative Director: Jeffrey Bland
Photographer: Scott Elmquist

Style Weekly
Jeffrey Bland
Original Tales
Designer: Jeffrey Bland
Creative Director: Jeffrey Bland

Virginia Living magazine
Tyler Darden
Arrowhead 101
Designer: Tyler Darden
Creative Director: Tyler Darden
Photographer: Kip Dawkins

Virginia Living magazine
Tyler Darden
The Carter Legacy
Designer: Tyler Darden
Creative Director: Tyler Darden
Illustrator: Sterling Hundley

Virginia Living magazine
Tyler Darden
I Can Tell the World
Designer: Tyler Darden
Creative Director: Tyler Darden
Illustrator: Gary Kelley

Environmental/Exhibit Design

Ansel Olson Design
Ansel Olson
Virginia Center for Architecture Banner Project
Designer: Ansel Olson
Photography: Various
Copywriter: Vernon Mays, curator

Ansel Olson Design
Ansel Olson
Virginia Center for Architecture Signage System
Designer: Ansel Olson

Interactive Media

J H I
Aaron Gibson
Etiquette of Five Forks
Designer: Aaron Gibson
Creative Directors: Aaron Gibson and John Homs
Photographer: Aaron Gibson
Illustrator: Aaron Gibson
Copywriter: Aaron Gibson

Oliver Creative
This Side Up
Designer: Kevin Tuskey
Creative Director: Kyra Oliver
Illustrator: Erin Hurley
Copywriter: Kyra Oliver

Park Group
Steve Bishop
To see the future, look into the past, Govoni, LLC
Designer: Steve Bishop
Creative Directors: Steve Bishop and Jean Govoni
Copywriter: Jean Govoni

Miscellaneous
(25 entries)

J H I
Visual Arts Center
Designer: Ben Couvillion
Creative Director: John Homs

Oliver Creative
Pray Wedding Invitations
Designer: Rebecca Durkin
Creative Director: Kyra Oliver
Illustrator: Erin Hurley

Self-Promotion

Gain Response Marketing
James Sweeney and Jill Whittier
Trash Can Mailer
Designer: James Sweeney
Creative Director: James Sweeney

The Ivy Group, Ltd.
Stephen Burden and Laura Sutherland
Paper Hat Gift
Designers: Stephen Burden and Laura Sutherland
Copywriter: Pamela Fitzgerald

Virginia Tech
Ben Hannam
Self-promotion
Designer: Ben Hannam
Creative Director: Ben Hannam
Photographer: Ben Hannam
Copywriter: Michele Domenech

Posters

Another Limited Rebellion
Noah Scalin
Red Flag Campaign
Designer: Noah Scalin
Photographer: Noah Scalin
Copywriter: Margot Friedman, Dupont Circle Communications

Another Limited Rebellion
Noah Scalin
Think Small 3
Designer: Noah Scalin

Communication Design, Inc.
Robert Meganck
Barksdale Theatre 2005-2006 Season
Designer: Robert Meganck
Creative Directors: Sara Marsden and Kate Carpenter
Illustrator: Robert Meganck

Scout Design
For the Love of Ripe
Designer: Angeline Robertson
Creative Directors: Angeline Robertson and Charlie Foley
Photographer: Karen Morgan

VDS4 – Visual Design Studio
Meg Nugent
2005 Senior Portfolio Review
Designer: Sarah Henty
Creative Director: Meg Nugent

Photography

Lanpher Productions
Keith Lanpher
Tennis Balls
Photographer: Keith Lanpher
Creative Director: Keith Ireland

Saxman Photography, Inc.
Jeff Saxman
Hamilton Beach
Photographer: Jeff Saxman
Designer: Barry Roebuck

Virginia Living magazine
Robb Scharetg and Sally Vitsky
Elizabeth I
Photographer: Robb Scharetg
Illustrator: Sally Vitsky
Designer: Tyler Darden
Creative Director: Tyler Darden

Illustration

Communication Design, Inc.
Robert Meganck
Barksdale Theatre 2006-2007 Season
Illustrator: Robert Meganck
Designer: Robert Meganck
Creative Directors: Sara Marsden and Kate Carpenter

Communication Design, Inc.
Robert Meganck
St. Supery Wine Label
Illustrator: Robert Meganck
Designer: Robert Meganck
Creative Directors: Melanie Doherty

Communication Design, Inc.
Robert Meganck
CFA Magazine: Swimming Upstream
Illustrator: Robert Meganck
Creative Director: Bil Cullen

Communication Design, Inc.
Robert Meganck
Brick Weekly: To Slurp Perchance to Dream
Illustrator: Robert Meganck
Designer: Robert Meganck
Creative Directors: Chris Schup

Steven Walker Studios
Steven Walker
Derby Clover
Illustrator: Steven Walker

Virginia Living magazine
Kelly Alder
Dr. Madblood
Illustrator: Kelly Alder
Designer: Tyler Darden
Creative Director: Tyler Darden

Virginia Living magazine
Sterling Hundley
Sleeping Prophet, Edgar Cayce
Illustrator: Sterling Hundley
Designer: Tyler Darden
Creative Director: Tyler Darden

Student Work

Julia Melograna
Virginia Commonwealth University
I Can Hear Them
Illustrator: Julia Melograna
Creative Director: Robert Meganck
Printer: Wythken
Paper: Matte Uncoated

Thanks again to our generous sponsors:

Presenting Sponsor:

Supporting Sponsors: $500

Supporting Sponsors: $300
Gmund and LindenMeyr Munroe

In-Kind Support:
Robert Meganck and Kelley Samanka, Communication Design, Inc.: Creative
University of Richmond: Venue
Graphics Gallery: Exhibition mounting
Virginia Commonwealth University: Judging Venue

Remember to support the businesses that support the business of design.