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Aaron Draplin & the DDC // Pretty Much Everything Tour

When
Wed, Apr 5, 2017 6:30 PM - 8:00 PM
Where
Carmax Shockoe Slip
140 Virginia Street
Richmond, VA 23219

A Night with Aaron James Draplin from the Draplin Design Company.

Located in the mighty Pacific Northwest, the Draplin Design Co. proudly rolls up its sleeves on print, identity, web development, illustration and Gocco muscle projects. We make stuff for Coal Headwear, Union Binding Co., Richmond Fontaine, Field Notes, Esquire, Nike, Wired, Timberline, Chunklet, Incase, Giro, Cobra Dogs, Burton Snowboards, Hughes Entertainment, Megafaun, Danava, Ford Motor Company, Woolrich and even the Obama Administration. We pride ourselves on a high level of craftsmanship and quality that keeps us up late into the wet Portland night.

We got a book deal! That mythical call up to the big leagues. Hear the harrowing account of making our first book. From the contracts to the scheming, from the pagination to the design, from the tears to the nightmares…we'll share what it’s like to cram your whole half-wit career into 256 pages. Learn about file management tips, layout shortcuts and other organizational tips & tricks that can be applied to the smallest of projects or that once-in-a-lifetime book project we still can’t believe we pulled off. And yes, the book has typos, and so does life. We’ll show examples of both from the making of Pretty Much Everything. Print’s not dead! Let this talk be proof. The entire presentation is dipped in Pantone Orange 021. Full DDC merch table in effect.

Huge thanks to Carmax and CapTech for sponsoring this amazing day with Aaron Draplin. We love putting on events like this for the design community, but we love it even more when we get to partner with great companies and organizations that make Richmond a fantastic place to be a designer. 


CarMax Digital and Technology Innovation Center
CarMax was the original disruptor of the auto industry, created to deliver the honest, transparent and high-integrity car buying experience customers want and deserve. Associates in CarMax’s Digital and Technology Innovation Center in downtown Richmond are charged with using innovative technology to enhance the e-commerce capabilities that CarMax offers customers. Associates work in an agile and entrepreneurial environment and are revolutionizing car buying again through customer-focused technology innovations.

CapTech 
CapTech bridges the gap between business and technology and between brands and customers, utilizing digital innovation to anticipate client needs and lead the way. We solve unique business challenges using the most effective strategies, technologies and custom creative services.

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